Our Story
ABOUT
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01 — Origin
Two brothers.
One idea.
CAP7 was born in 2019 from a simple idea shared by two brothers: create objects with a true identity.
At a time when the world was discovering NFTs and new forms of digital ownership, we chose a different path. Rather than pitting the physical against the digital, we imagined a space where both coexist — naturally, complementarily.
02 — The Founders
03 — Heritage
The name.
The number.
The vision.
The name CAP7 reflects this vision. The number 7 — present across countless cultures throughout history — evokes quest, balance, achievement and self-transcendence. Without ever imposing one interpretation, this symbolism quietly accompanies each of our creations.
Every CAP7 piece is conceived as a work in its own right. We favor extremely limited runs, convinced that scarcity gives creation its meaning. In a world dominated by mass production, we choose to produce less — but with far more intention.
04 — Watches
Your wrist.
Your object.
Your certificate.
Your watch doesn't come from a factory. It comes from a workshop. Every piece is hand-assembled, numbered — and will never be reproduced.
Upon delivery, an NFT certificate is generated to your address. It contains your serial number, the edition, and the manufacturing date. It cannot be falsified. It stays with you for life.
Made to order · Unique edition
05 — Universe
A universe before
it is a brand.
Because we are all unique, our creations are meant to be too. Behind every garment, every watch, every collector's item lies an identity, a vision and a story that each owner is free to make their own. CAP7 is not simply a brand — it's a universe where design, craftsmanship, innovation, the physical and the digital meet, with a touch of mystery that leaves room for imagination. Our ambition: to create objects capable of standing the test of time, not only through their quality, but through the value their owners choose to give them.